SGUK Travalyst Update

Travalyst Video Podcast – Update – Episode 167a

About

Travalyst is an independent not-for-profit organisation founded in 2019 by Prince Harry, The Duke of Sussex, dedicated to changing the way the world travels, for good.

Travalyst has partnered with leading travel and technology companies to unite the industry, share trusted sustainability data, and empower travellers, businesses, and policymakers to make informed choices that benefit both the planet and the communities that live here.

Working to drive positive change across the entire travel ecosystem.

What They do

At Travalyst, they mobilise the travel industry to distribute trusted sustainability information at scale, empowering action by three critical groups:

1 Travellers: providing consistent information about the sustainability of their travel options – directly otheythe booking platforms they already use – enabling them to make more informed travel choices.

2 Travel companies: working collaboratively with other brands to increase access to reliable sustainability data.

3 Policymakers: engaging with policymakers globally to help ensure that sustainability-focused policies and regulations have their intended impact.

Their strength lies in a collaborative approach. We are proud to partner with some of the biggest names in travel and technology: Amadeus, BCD, Booking.com, Expedia Group, Google, Mastercard, Sabre, Skyscanner, Pitchup.com, The Travel Corporation, Travelport, Trip.com Group, Tripadvisor and Visa.

Together with coalition partners, they leverage their collective expertise and reach to drive meaningful change.

How we’re delivering impact

Airplane is landing in Santorini Island close to the sea and mountain, Greece. Back to travel.

Align the industry around data:
- We align the industry behind solutions to collect, maintain, and distribute sustainability data.
Scale trusted information:
- By distributing this data, we help travellers, travel companies, and policymakers freely access consistent, credible, and compliant sustainability information.
Collect and generate insights:
- We gather insights on what’s working – and what’s not – so we can learn from one another and course correct where needed.
Catalyse impact:
- We advocate for coordinated change across the entire travel ecosystem so the industry can deliver positive and lasting impact.

Travalyst urgently needs to close the gap between travellers’ desire to be more sustainable and the action they take. In order to facilitate this action, it is critical that travellers can easily access information they can trust – on the travel booking platforms they use every day.”– Sally Davey, CEO, Travalyst

Our team

We are led by:

Prince Harry, The Duke of Sussex; Founder and Patron
Sally Davey; Chief Executive

The Board: You will see details of all the Board and the Partner organisations in the Travelyst article which will be out on Tuesday on my website. I will post the Direct Link when it is up and running on Tuesday.

Gianni Marostica: Chair
Clea Kaske-Kuck: Director for Policy, Advocacy and Member Mobilization, World Business Council for Sustainable Development
Dr. Sally Uren: Chief Executive, Forum for the Future
James Holt: Executive Director at Archewell Foundation
James Whiting: Chief Executive, Doughty Street Chambers
Henrietta Worthington: Lawyer, Vedder Price

Our Independent Advisory Group: Likewise the Independent Advisory Group will have all their details in the article.

Made up of world-leading academics and sustainability specialists, our Independent Advisory Group provides expert guidance on our work. They are:

(Chair) Patricia Dwyer: Sustainability expert and the founder of The Purpose Business (TPB)
Dr Susanne Becken: Professor of Sustainable Tourism at Griffith University
Professor Sara Dolnicar: Professor of Tourism at The University of Queensland
Dr. Xavier Font: Professor of Sustainability Marketing at the University of Surrey
Professor Paul Peeters: Distinguished Professor of Sustainable Transport and Tourism at Breda University of Applied Sciences
Jeremy Smith: Co-founder, Tourism Declares a Climate Emergency

Get involved

Explore our Five-Year Milestone Report to learn more about our work, and catch up on our latest news.
Connect with us to discuss partnership opportunities.
Stay up to date by signing up for our newsletter below.

Beautiful traditionally constructed building by the coast of the Indian Ocean in Kenya.

As part of our commitment to transparency and collaboration, we have launched a series of industry-wide sharing sessions to keep the travel and tourism industry informed on progress and latest developments of our Data Hub project. These sessions are designed to showcase the strength of our collective efforts and share key updates.

Our first session explored:

The purpose of the Data Hub
Our positioning in leading this vital work
Our approach; starting with data for accommodations
The current status of the initiative

This webinar provides an in-depth look at the Data Hub’s goals, progress, and how stakeholders can contribute to building a more sustainable travel ecosystem.

Here are a few slides coming up endeavouring to show a summary of activity. You will see more details in the article, and of course on the Archewell website.

Closing Summary

Partnerships and Collaborations

In a significant move towards fostering a more sustainable travel industry, **Travalyst** partnered with the Sustainable Hospitality Alliance on July 25, 2023. This innovative collaboration aims to increase knowledge sharing and harmonize measurement in the global hospitality sector. By joining forces, they are committed to promoting environmentally friendly practices and creating a unified approach to measuring sustainability in hospitality.

Strategic Growth and Acquisition

Travalyst has continued to expand its impact. In a noteworthy business decision, Travalyst is enhancing their capabilities and reinforcing their commitment to sustainable travel solutions. Acquisition aligns with Travalyst’s strategic five-year vision to foster growth and innovation within the travel industry.

Harmonization of Sustainable Frameworks

Furthering its impact on sustainability. This effort aims to provide travelers and companies with clear guidelines and better options for minimizing their environmental footprint while ensuring that sustainable decisions become a core part of business travel considerations.

Leadership and Vision

Spearheaded by Prince Harry, The Duke of Sussex, Travalyst has consistently committed to transforming the travel industry’s environmental impact for the better. As a global initiative, Travalyst seeks to encourage sustainable practices, benefiting both travelers and the planet. Prince Harry reinforced the organization’s mission, ensuring Travalyst continues to be a noteworthy advocate for positive change in travel.

Ongoing Impact and Mission

Travalyst is making strides in the travel industry with its continued mission of “Changing travel, for good.” The organization has seen significant progress and achievements by integrating sustainability into travel platforms. This includes vetting certifications for display on leading travel booking platforms, providing travelers with valuable insights into making conscientious travel choices.

These updates showcase Travalyst’s dedication to enhancing the travel industry’s sustainability and growing its influence through strategic partnerships and initiatives. The organization remains at the forefront of advocating for environmentally responsible travel options, helping shape the future of travel for a better tomorrow.

Ivy Barrow

20 Jul 2025

Reference Sources:-

Link to Podcast on YouTube:- https://youtu.be/FVLcqEFEjn8?si=mDh4eFe54LxOZwEZ